By Meghan Labot For PR professionals, especially those just entering the field, understanding how brand strategy and public relations work together is critical for building campaigns that truly resonate. While PR often lives in the realm of day-to-day execution — crafting pitches, securing coverage, managing crises — its success hinges on alignment with the…… Continue reading Bridging the Gap Between Brand Strategy and PR Execution
Category: Job Search
Before Your Internship Ends Checklist
Now that we’ve reached the midpoint of many summer internships, it’s an important time to ensure you can check off as many accomplishments as possible from the experience. No, it’s never too late to set or reset goals for the internship. Often, intern supervisors are so busy with their own jobs that they forget…… Continue reading Before Your Internship Ends Checklist
The Slow, Painful Death of the Résumé, AI ‘Slop’ & Importance of Your Network
A few years ago, I suggested to a PRSSA group that they should wad up and throw away their resumes. I reiterated the same point last year as I urged Culpwrit readers to focus on social media – particularly LinkedIn – rather than their resumes. Little did I realize at the time that…… Continue reading The Slow, Painful Death of the Résumé, AI ‘Slop’ & Importance of Your Network
5 Simple Tips to Overcome Your Fears of Networking
By Tiffin Jernstedt Over the course of my recent international travels with my son and daughter, Ace and V—and while hosting Talk Shop networking events in different cities—I’ve been asked the same question over and over again, “How do you network so naturally?” The truth is, I don’t overthink it. But I do practice…… Continue reading 5 Simple Tips to Overcome Your Fears of Networking
What Hiring Managers Really Want to See on Your Resume and LinkedIn
By Sajan Prajapati In today’s competitive public relations job market, a resume and LinkedIn profile are not just summaries of your previous work; they are your first impression, your brand, and the keys to opening career doors. Hiring managers are bombarded with resumes for dozens, sometimes hundreds, of the same position. If you want…… Continue reading What Hiring Managers Really Want to See on Your Resume and LinkedIn
Behind the Screen: Exploring the World of Influencer Marketing
Social media influencers create and post content on social media, growing a large following. For brands, “influencers are a vehicle to their audiences,” says Jenny Heinrich, who has taught DePaul students about influencer marketing for six years. With over 25 years of experience, Heinrich is a Top 30 US Pioneer in Influencer Marketing. In…… Continue reading Behind the Screen: Exploring the World of Influencer Marketing
Demonstrate Your Networking Skills
Last week, I somehow missed initial announcements about the “Hands Off!” demonstrations, several of which took place in Chicago and nearby communities. On Sunday as I was catching up with what took place at the local and global demonstrations, I received a note from a friend who told me about someone she met at…… Continue reading Demonstrate Your Networking Skills
Embrace the ‘Cold Call’ For All It’s Worth
By Calloway Newman As my college years are dwindling to an end, I am reflecting on how beneficial cold calling was throughout these years. Let’s be real, when I first had to make cold calls, I was terrified. My voice would shake as I dialed the numbers, knowing my coworkers heard me struggle through…… Continue reading Embrace the ‘Cold Call’ For All It’s Worth
Show Me The Money: How To Talk About Your Salary
By Tom Martin I host a twice-monthly podcast called “Mindful Mentoring.” It’s produced by the Martin Center for Mentorship at the College of Charleston. Of the 28 episodes we’ve produced so far, one of the latest ones seems to have struck a particularly responsive chord. It’s called “Show Me the Money” and it’s about…… Continue reading Show Me The Money: How To Talk About Your Salary
Seniors: Now is the Time to Set Yourself Up for Success
By Tiffin Jernstedt Seniors, your final semester is here, and now is the time to set yourself up for success after graduation. The transition from college to career can feel overwhelming, but small, consistent actions will make a big impact. Here are a few things to keep in mind: Update your LinkedIn and engage.…… Continue reading Seniors: Now is the Time to Set Yourself Up for Success