Social media has changed the world as we know it, and PR is no exception. For decades, PR communications traveled one way – from the PR desk to the press – but today it is a two-way conversation between PR professionals and the public. A press release no longer serves only as a tool to…… Continue reading Evolving Role of PR in the Digital Age
Category: Guest Post
3 Things To Do Before You Apply For PR Job
The key word in public relations is “relations”, and it’s amazing how many fresh graduates are forgetting that when they apply for their first PR job. They may have the credentials, but they don’t go the extra mile to prove that they are good at communicating in every aspect of their professional life. To stand…… Continue reading 3 Things To Do Before You Apply For PR Job
Why an Education is Still a Career Booster
These days, a college education is even more important than ever. While in the past, attending an institution of higher learning was generally optional, in the current faltering state of the economy, securing a college education and obtaining a degree is essential. There are plenty of reasons for this that should be heavily considered if…… Continue reading Why an Education is Still a Career Booster
PR Professionals–An Asset for Any Industry
The day you thought would never get here has finally arrived. You passed you finals with flying colors, taken the obligatory senior photos and walked across the stage. You’ve graduated and couldn’t be happier—except for one minor detail. Whenever anyone asks you what you received your degree in and you reply “Public Relations” you seem…… Continue reading PR Professionals–An Asset for Any Industry
3 Reasons Volunteer Experience is Resume Worthy
When it comes to looking for a job, your resume is one of the most important tools you can use to sell yourself. While most people include prior work experience and education history information on their resumes, others choose to include volunteer experience as well. Listing any volunteer experience you have on your resume can…… Continue reading 3 Reasons Volunteer Experience is Resume Worthy
Feeling Stuck? Transition Tips to a New Job
The job search is finally over! After months of looking you have landed a job in the re-surging marketplace. The job is in your field, involves using your expertise, and you are looking forward to a fresh start. The stress of job hunting is over and you are feeling confident about learning the new role…… Continue reading Feeling Stuck? Transition Tips to a New Job
Job Search Season: Dose of Perspective
The day you thought would never get here has finally arrived. You’ve passed you finals with flying colors, taken the obligatory senior photos and are now waiting your turn to walk across the stage. You’re graduating and couldn’t be happier—except for one minor detail. Whenever anyone asks you what you received your degree in…… Continue reading Job Search Season: Dose of Perspective
How Outside Influences Affect Your Personal Brand
As a young public relations professional, you know how important your personal brand is to your marketability and value as an employee. PR is your business. You can skillfully craft a dynamic persona, actualizing all the best perceptions you have about yourself. Unfortunately, that work can be sabotaged by outsiders, even unwitting friends and associates.…… Continue reading How Outside Influences Affect Your Personal Brand
How Social Media Savvy and Personal Online Branding Separates the Needle from the Haystack
It’s simply amazing to consider that at one point, all that was required of job hunting was a resume, cover letter, and references. You did a little research through the newspaper, found a job that was best suited towards your abilities, sent your resume and cover letter in by mail, and bam, you were on…… Continue reading How Social Media Savvy and Personal Online Branding Separates the Needle from the Haystack
Set Yourself Apart from Peers by Networking
As a college student, I was involved in our university’s chapter of Public Relations Student Society of America. Many professional development sessions I attended over the years had a similar message: networking and volunteering are the keys to success! In other words, it’s not beneficial to simply attend meetings or events – take advantage of…… Continue reading Set Yourself Apart from Peers by Networking