How to Answer That Age-old Question: ‘So, What Do You Do?’

  For the past 12 years, DePaul University’s MA program in public relations and advertising has showcased the impressive portfolios of its new graduates in a celebration that has evolved into a mini commencement. It is attended by proud parents, fellow students, faculty and Chicago ad and PR professionals – and recruiters. (See related story).…… Continue reading How to Answer That Age-old Question: ‘So, What Do You Do?’

Ruth Edelman’s “Top 10 Tips for a Purposeful Life”

  By Sadie Guffy Starting my journey at RUTH was special from the very first day. I knew this role held a unique significance, not just because of the talented team behind it but also because of its namesake — Ruth Edelman. Ruth was a powerhouse within the Edelman agency, renowned for her advocacy and…… Continue reading Ruth Edelman’s “Top 10 Tips for a Purposeful Life”

Is Business Casual Becoming More Casual Than Business?

  By Alicia Webb I recently had the opportunity to visit the Chicago offices of Amazon and Salesforce. The offices of these two tech giants were everything you would expect—amazing city views, the very best technology, a lot of free (fancy) coffee and snacks among many other employee perks. I understood why they want employees to return…… Continue reading Is Business Casual Becoming More Casual Than Business?

Turning Early Career Detriments into Success

  Even before the balloons were dropped and the tassels were shifted to the left side of graduation caps, the Class of 2024 was laser focused on their careers. Some already landed jobs, while others anxiously awaited responses to their multiple applications. At DePaul University last week, graduates of the PRAD MA program heard from…… Continue reading Turning Early Career Detriments into Success

Finding a Boyfriend and an Internship are Kind of the Same

  By Ceci Edelberg At some point in my college career, I decided that junior year was the year of relationships and internships. I’ve been saying I would have a “junior-year boyfriend” and a good junior-year summer internship since I was a freshman. So far, we have been 50% successful, and my only important announcement…… Continue reading Finding a Boyfriend and an Internship are Kind of the Same

Surprising Ways a PR Pro’s Appearance Can Matter

  By Katie Brenneman Public Relations is part of any business. While every company that exists relies on interacting with people, at some point, the matter of presenting the company accurately and positively comes into play. That’s the goal of PR – to build awareness and spread an organization’s narrative in a positive light. Just…… Continue reading Surprising Ways a PR Pro’s Appearance Can Matter

Career Advice for New College Graduates

  By John Millen  Congratulations on your college graduation! You might have heard amazing commencement speeches with advice on your role in changing the world; on thinking globally but acting locally; on finding your bliss and living your dreams. That is all good and inspirational advice. You should follow your dreams. But as a veteran…… Continue reading Career Advice for New College Graduates

Accepting the Agency Rose: My Pandemic Job Search

Yes, I’m here for the right (PR)easons. By Alyssa Damato Long before starting my career in public relations, I heard *the* phrase for the first time. A phrase that many people have mixed feelings towards. One that you can either label as cliche, or take advantage of to excel in your career. The phrase? “It’s…… Continue reading Accepting the Agency Rose: My Pandemic Job Search

Tips for Entering the PR Field During the Pandemic

The entire job market has been impacted by the pandemic, and the PR industry has felt its effects deeply. Some PR agencies have been working overtime to showcase their clients’ COVID-19 protocols and issues, while others had to furlough employees during client downturns. Now that businesses are attempting to figure out the “new normal,” the…… Continue reading Tips for Entering the PR Field During the Pandemic

The Role of Confidence in a PR Interview

With any job interview comes an influx of nerves and fear; you want to impress the hiring manager and show you’re the best possible candidate for the job. However, if you’re seeking a career in public relations, you might want to approach the interviewing process a little differently. In order to be successful as a…… Continue reading The Role of Confidence in a PR Interview