For the second year in a row, the graduate students in my PR and advertising class pretty much aced their final exam last night.
One by one, students dressed in business attire entered an office where they met and presented their resumes and elevator speeches to a panel of PR and advertising recruiters who graded them. I was a proud instructor as the 17 DePaul students nailed their 10-minute interviews. Even those not looking for jobs demonstrated they’ll be prepared when and if they decide to switch careers.
Thanks to recruiters Chris Frede, Fleishman-Hillard; Travis Kessel, Edelman; Katie McCarthy, Ketchum/Zocalo Group, and Tara Bennett, Ogilvy advertising. Their involvement and candid feedback made for an exhilarating evening of tension and relief for the students, all of whom passed with flying colors. I expect there will be some actual follow up interview invitations extended to several of the students.
Judging from student feedback to the high-pressure “final exam”, the evening was a success. Their reaction underscores the value of experiential learning in helping launch PR/ad careers.