I just finished reading an inspiring new book that gave me an even deeper appreciation for long-time friend and mentor Dan Edelman. Former Edelman staffer Franz Wisner traces Edelman’s development beginning with Dan’s very first client 60 years ago to today’s ranking as the largest public relations firm in the world. During a 60th anniversary celebration in Chicago last month…… Continue reading A Real World Textbook: Edelman and the Rise of Public Relations (aka ‘The Book of Dan’)