By Michael Queroz
After more than 11 years at a public relations agency, I’ve recently embarked on a new chapter as Communications Manager for the City of Elmhurst. At Public Communications Inc., I was fortunate to work across healthcare, conservation, nonprofit and destination clients. But it was working with government clients, including municipalities, park districts and other agencies, that sparked my real passion.
A Lifelong Commitment to Public Service
As I reflected upon a potential job transition, I realized that this drive for civic engagement and public service took shape early. As a teenager, I led a youth leadership club at my local YMCA, served on my high school student board and in college, I was a leader in undergraduate student government at the University of Illinois Chicago, where I helped drive policy conversations through lobbying and engaged peers through communications. Each step reinforced my belief that communication is a bridge, connecting people to their communities and amplifying their voices.
Why Government Comms Became My Focus
Michael and colleagues recording a PSA for social media about a new ordinance supporting e-bike and e-scooter safety.
In agency life, I got to do a bit of everything, but I realized that honing a specific focus was key for my next career chapter. So, I pursued a role in in-house government communications, where I could champion civic engagement, transparency, and build trust more directly rather than through a client relationship. And when this role opened in Elmhurst – the place I call home – it was a natural fit. Now, six months in, I feel a deeper sense of purpose. I see the impact every day, whether it’s through media coverage, social media, or direct community conversations, and it’s exactly where I want to be at this stage in life.
Tips for PR Professionals Considering Government
If you’re thinking about a move, I believe the skills you hone throughout your career are what prepare you most for the next step, no matter the industry. I also spent time refining my brand, pulling forward civic communications wins and lessons from more than a decade at my agency, without discounting my experience in other sectors.
For example, while a municipality and destination work may not seem directly connected, I now draw on my experience with clients like First Lady and Shedd Aquarium in my work overseeing Explore Elmhurst, the City’s destination marketing efforts. Similarly, my work with AARP helped me better understand the needs of older adults and the importance of clear, accessible communication around critical services.
My advice is to reflect on your experiences, connect the dots to where you want to go, and be intentional in how you tell that story. Results set you apart, and a clear focus helps bring your experiences full circle.
Pursue What Energizes You
This was a bold move, but I have no regrets. I’m energized by the work, inspired by my team, and grateful to see my efforts reflected in the community I serve. If you’re on a similar path, trust your skills, focus your brand and take that leap when it feels right.
Michael Queroz is Communications Manager for the