Regardless of the industry, digital tools can make things easy and time efficient. In this blog post, you’ll read about some digital tools that might come in handy in your PR work during the new year.
If we missed one of your favorites, please recommend in Comments.
Best PR Tools for 2022
- Google Alerts
For every business or person doing PR, their ultimate goal is to get media coverage. When you aren’t that popular, it can be really hard to get yourself on a well-known publication. In this situation, HARO comes really handy. On HARO, reporters look for reliable sources, and you can be that source. You’ll provide content of our industry expertise, and in return, you’ll get media coverage from some popular platforms. You can sign up on HARO, and you’ll get source requests thrice a day, according to your industry.
You can pitch your answer, and reporters will reach out to you if they are interested. You can also opt-in for their paid plan to get ahead in line and have a better chance of a conversion.
Price: Paid plans start at $19/month
Perfect for: PR outreach/Identifying media opportunities
Answering your target audience is vital to forming a better relationship. This tool will help you know what people think about a topic. Just enter a topic in the tool, and you’ll get all the possible questions of people around that topic. You can use these ideas in your PR content strategy. This PR tool allows you to export the data as CSV that you can use for further data analysis and make a solid strategy with your PR team. You can also use the tool alsoasked.com to get the questions people have on a particular topic.
Pricing: Paid plans start at $99/month
Perfect for: Content Strategy
Buzzsumo is a tool that can assist you in discovering and analyzing the best-performing content in your field. You can analyze their approach and include that in your strategy.
For example, if a blog has recently grown at an exponential rate, you can utilize Buzzsumo to figure out why. You can then try to reproduce that with your blog to see if you can attain similar levels of development. You can also use this tool to find the influencers of your industry and track their moves.
Pricing: Starts at $79/month
Perfect for: Content Strategy, Media Monitoring, and finding Media Opportunities
It doesn’t seem like a PR tool, but it is definitely. Content is a significant part of PR, and it should be flawless. From writing emails to creating your press releases and other PR content, you can use this tool to write without errors. An impeccable content piece makes a better impression and gives a good impression. This tool not only monitors your grammar mistakes but gives suggestions on sentence formations and better wordings. Furthermore, it comes with a plagiarism checker, so you can check whether the content is copied or not. If you are a business, then this tool will be really efficient because you can use it for your digital marketing content as well.
Pricing: Paid plans start at $29.95/month
Perfect for: Content Creation
Automation is necessary to make things easier and faster. That’s why researching the PR tools. Well! PRWeb is the PR tool you can use to create and distribute your press releases. You can also analyze your PR campaign’s effectiveness through various data tools provided.
Pricing: Starts from $99
Perfect for: PR Distribution
It is more of a digital marketing tool, but still, it got some value for PR. It is widely used by digital marketing firms, and if you are a PR expert or agency, who provides digital marketing services as well, then it’s a must-have and most beneficial tool for you. You can use this tool for content research, backlink monitoring, and competitor research. So, from finding content ideas to outreach opportunities, this tool got your back. This tool has a great feature named link intersect that you can use to find the prospects that are linked to your competitors but not you.
The tool is really user-friendly and provides intricate data to support your marketing and PR efforts.
Pricing: Starts from $99/month
Perfect for: Content Research and Competitor Research
This tool you can use for monitoring the web. You can use it in two ways, first get notified when some content mentions your brand and products. Second, monitor new content around certain topics or keywords. This way, you can monitor new content of your industry and your brand image across the web. You can reach out to the people who claim the unlinked mentions. You can also consider the tool like Brand24, but it will be paid.
Perfect for: Brand Monitoring and Content Exploration
Another popular platform for connecting with journalists from big media such as the New York Times, CNN, Wall Street Journal, Forbes, and others is Cision.
You can monitor the newest industry news and keep track of competitors in real-time with Cision’s monitoring feature, which searches millions of items across online, social, broadcast, and print media.
You can also distribute news releases through PR Newswire, the world’s most reputable press release network, using the same platform.
Perfect for: PR Management
Mention is a great tool for monitoring online brand remarks.
You may wanna get involved in conversations about your brand and connect with your audience more deeply by monitoring your industry and niche in real-time.
You can use the Mention to see trends among the millions of Tweets and other social media posts sent out every day and analyze the social listening of our brand.
Knowing what terms and phrases people use to describe your items can later be used to understand the people’s attitude towards your brand that you can use in your PR strategy to get better results.
Pricing: Start at $25/month
Perfect for: Social media listening and Online media monitoring
Photo credit: Nirodesign
Gajendra Singh Rathore is a digital marketing expert and is associated with a digital marketing agency in Toronto. He is always eager to learn, experiment, and implement. Astronomy is his escape from the outside world.