Social media is no longer just a way to stay in touch with your friends and family. In today’s world, many people are using social media as a tool to help land a job. If you’re in the market for a new job like many other people out there, using social media tools can help improve your odds significantly. Here are five ways that you can use social media to help your chances of getting a job.
1. Set Up LinkedIn Profile
While most people use Facebook and Twitter for their personal social networking needs, LinkedIn is the social network of choice for employers looking to fill open jobs. LinkedIn is a social network that provides individuals the opportunity to create a professional profile with information about their careers. With LinkedIn, you can build a profile that shows off your skills and professional experience while networking with other people in your field. While there’s nothing wrong with using Facebook, Twitter and Google+, LinkedIn is where it’s at when searching for a job.
2. Develop Contacts
If you want to use your social media influence to get a job, you need to develop as many good contacts as possible. Experts say that networking with others is still the best way to get a job in today’s market. Networking in person is always good, but developing friendships with the right people online can also be beneficial. Regardless of what social media profiles you have, you need to get to know many different kinds of people. Try to focus on people that are in your industry or in a related industry when it comes to building contacts. If you’re friends with the right people, you can sometimes find out about new job openings before they are posted anywhere else. This can sometimes give you a leg up on the competition.
3. Ask for Help
While you may have plenty of contacts on various social media sites, they won’t necessarily know that you’re looking for employment if you don’t let them know. You may want to ask a few different friends to keep their eyes open for specific types of opportunities to help you out. You may also want to put a note on your page that provides information about your current employment status so that your contacts will know.
4. Add Value
Participate in discussions and forum posts on the various social networks that you are a part of. Instead of just randomly making comments, try to add as much value as you can. People who have jobs to offer may take notice of your knowledge or ability by the value that you add.
5. Update Your Profile
Try to keep your profiles as updated as possible when you’re in the market for a new job. If your profile still has information that is outdated about your work history or your education, it could negatively affect your chances at successful networking. When your work situation changes, it’s important to update this information so that people can see what you’re up to. Every time you change jobs or leave a company, take that opportunity to update your resume and your social networking profiles. It could make a difference in your job search.
Based in Toronto, Canada, Alexis MacDonald is a social media maven and a content contributor for Kanetix.