Andy is bullish about growth prospects for public relations and he notes that most agency executives are optimistic about 2011. This is a much-needed sign of hope for those currently in the job market or about to start job searches upon graduation this month and in May.
“Without a doubt, our industry has a compelling story to tell about the value it creates,” Andy says. “Profound changes are taking place in the communications world, notably the rise of digital and social media. Because public relations practitioners have always been at their core wonderful storytellers, we are well-positioned to generate content and engage online communities through a variety of digital platforms.”