Three college graduates recently told me about bad experiences involving bogus ads seeking “entry-level PR professionals.” One found herself in a large crowd that showed up for “sports PR/marketing positions” that turned out to be phone sales for basketball season tickets. Another PR job posting in southern California involved door-to-door sales of regulatory signage. And the third involved catalog sales.
While job seekers feel compelled to follow through on every potential job opportunity, it’s wise to analyze any that seem too good to be true–especially those that don’t mention the company or agency where the opening exists. Most organizations today include their names and locations in job postings. Always make sure a job sounds like a legitimate position before sending your resume. Don’t send resumes to unidentified organizations or post office boxes. Never pay for job lists or a fee for submission of an application.
Like other professions, perhaps PRSA should have an enforcement service where individuals could report misleading advertising and other misuse of PR. Until then, you can report phony job opportunites that come via the mail to the U.S. Postal Service. Local Better Business Bureaus record and pursue phony come ons, and an interesting site — Ripoff Report — allows victims of bad business dealings and phony job ads to post complaints online.