While the magazine is filled with good material, two job-search articles of note include an interview with veteran PR observer Jack O’Dwyer. Entitled “So You Want to Be a PR Professional,” O’Dwyer provides 12 suggestions for PR job seekers. Another article, “Creating Your Personal Portrait,” offers some excellent tips on creating memorable portfolios.
I also was intrigued with the clever “reverse interview” whereby David Baker, PRSA chapter president at St. John Fisher College in Rochester, NY, is interviewed about the future of PR by Prof. Kyle F. Reinson. The Q&A is entitled 2009 Grads Adopt Leadership Mindset.