guiding the career in public relations

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Career Highlight: DePaul Wins ‘Oscar of PR’

March 16th, 2018 · 6 Comments

TweetSeven years ago I switched careers. Gave up the “big bucks” of corporate and agency life to join academia as instructor and professional director of the graduate PR and advertising program at DePaul University. It was the greatest career decision of my life. And I’ve always believed that–even before last night when our program was named PRWeek’s Education Program of […]

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→ 6 CommentsTags: Careers · Day in the Life

Future PR Pros Get, Share Leadership Advice

March 15th, 2018 · No Comments

TweetBy Colin Wylie While thousands of students were celebrating Spring Break on the beaches of Miami last weekend, a select group of public relations students were holed up in a hotel basement, making crucial decisions for the future of a growing organization. Each year, the Public Relations Student Society of America (PRSSA) holds its National […]

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→ No CommentsTags: Future Leaders · Guest Post

Modern Marketing Skills—Emerging Competencies in an AI World

March 6th, 2018 · No Comments

TweetBy Kathy Baughman Envision the modern-day centaur as half human and half machine. In visualizing this, you probably imagined the top half of the human body kluged to a mechanical base. The resulting being could outpace the limitations of human movement with the ability to reason and create. Instead, picture two powerful brains—one human and […]

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→ No CommentsTags: Advice from a Pro · Guest Post

Cover Letters: To Do or Not To Do

March 5th, 2018 · 2 Comments

Tweet By Allie Binford While most of the internship and job search process is consistent across the public relations industry, there is one inconsistent factor: the cover letter. Some companies require them, some make them optional, and some ditch them altogether. When applying for internships and jobs in any field, it’s important to put your […]

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→ 2 CommentsTags: Advice from a Pro · Guest Post

‘No Better Time to Practice PR’

February 27th, 2018 · No Comments

Tweet Students eager for good news about the prospects of landing jobs upon graduation got what they wanted to hear last night from the head of one of the world’s largest agencies. Speaking at Arizona State University’s Cronkite School, Weber Shandwick CEO Andy Polansky said he is bullish about our industry, adding: “There is no better […]

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→ No CommentsTags: Advice from a Pro